Every day we have people coming into the store from towns in Essex Chelmsford, Colchester, Basildon, Brentwood and Romford to buy China Tableware Dinner Sets, Cut Crystal Glasses, Housewares, Perfumes and Cosmetics and Gifts for all occasions.
I cannot tell you the number of times customers are saying there is nothing like this where they live. Now this is very rewarding to hear and not wishing to blow our own trumpet to hard but we are still very much specialists in the China, Glass and Giftware markets and certainly the largest in Essex if not East Anglia. There are few of us that exist these days nationwide.
Yesterday a lady found us online and came from Chelmsford to buy a cut crystal decanter, having had no success in her home town. Last week we sold some cut crystal glass Wine Glasses to a couple looking for a wedding present and they had come from Basildon, again they found exactly what they were looking for.
The point of this self gratifying article is that the power of the internet is unbelievable. When asked how they heard about us they all said we searched for Crystal Glass Decanters or Wine Glasses in Essex and you came up. They also said they fancied a day out to Westcliff by the sea, so benefit to Southend as well.
So for those of you that do not yet have a website, here is tangible proof that it will drive customers to your business. It does not even have to be a sophisticated site it just needs to tell people what you do and where you are.
For my money the internet and web marketing is good money well spent that is measurable too. Not only are our direct revenues with internet sales growing at a health pace 49% up last year but our website Havens.co.uk is getting people to visit our store.
That is great news for a 109 year old company!